AW16 Launch - Mission Impeccable
September 2016 | Ted Baker
For the launch of a new season, hundreds of assets are needed to support it across email, social, in-store, on the website and in video. Over a 2 month period, I helped edit the main brand film whilst designing the animated end-plates of 'Mission Impeccable' and created a variety of GIFs and motion graphics that were shared across all of our digital channels. I also made bespoke content for each character that featured in the film and the photography in the form of profiles and outfit cinemagraphs.
